BRISTOL ID TECHNOLOGIES ACQUIRES CARDS BY DART®

Lima, NY (8/4/08) - Bristol ID Technologies, a leading custom card manufacturer, announced that it has acquired Cards by Dart®, a division of Senator Promotional Group USA, Inc., Dallas, TX.

"We are excited about the opportunities presented with this acquisition," states CEO, Keith Yeates. "As demand for card products increases in the promotional products industry, we see Cards by Dart®, as a perfect fit to our growth model. Our long-time experience in the card industry, ability to develop innovative solutions, and passion for outstanding service are a nice compliment to the excellent reputation Cards by Dart® has established. In addition, recent capital investments will help us take our short production lead times to the promotional products industry."

The acquisition of Cards by Dart®, a well respected and award-winning card supplier in the promotional products industry, provides Bristol ID Technologies access to a broader base of customers and much increased visibility in the promotional products market.

Current customers of Cards by Dart® will have access to Bristol ID's complete product line, including customized cards (Teslin and PVC based) and accessories. They will also have access to Bristol ID's educational resources.

Founded in 1965 and headed by Jeff Kogutt, Cards by Dart® imprints high-quality short run plastic cards via foil stamping, thermal printing, litho printing, and screen printing. Cards by Dart®, has been an operating business within Senator Promotional Group USA, Inc. a division of Senator GmbH & Co. KGaA, headquartered in Gross-Bieberau, Germany.

According to Jim Burrow, President and CEO of Senator Promotional Group USA, "this sale will allow us to focus on our core business strategies, the long-term synergies for both the Senator and Dart Business Accessories brands in concert with plans for strategic expansion. This sale is good for all parties involved."

Bristol ID plans to consolidate all Dallas operations into its Lima, NY manufacturing facility by the end of August with no break in service. All of Senator Group USA's independent sales representatives will be retained by the new management team for representation to the promotional products industry beginning August 4, 2008.

Founded in 1975, Bristol ID Technologies has excelled as a top provider of innovative solutions in custom card manufacturing. Its manufacturing facility specializes in the production of Teslin and PVC based card products. It currently services the ID/Security, Gift/Loyalty and Promotional Products industries.

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