Case Study – Customer Loyalty

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Case Study
Customer Loyalty

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The road they traveled.

Increasing customer loyalty through “after the sale” service was a marketing objective for an auto dealer in the South. Their budget was tight which did not allow for any software or hardware upgrades. Fortunately they were able to find a card dealer experienced in key tag programs.

Where the journey led them.

The card dealer implemented a punch program using custom key tags that allowed the customer to receive a free auto service from the dealership after a specific number of visits. The auto dealer was able to increase revenue by over 35% and keep customers coming back.

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