The road they traveled.
Increasing customer loyalty through “after the sale” service was a marketing objective for an auto dealer in the South. Their budget was tight which did not allow for any software or hardware upgrades. Fortunately they were able to find a card dealer experienced in key tag programs.
Where the journey led them.
The card dealer implemented a punch program using custom key tags that allowed the customer to receive a free auto service from the dealership after a specific number of visits. The auto dealer was able to increase revenue by over 35% and keep customers coming back.