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BID Winner of Two 2013 PEAK Awards from PSDA

April 5, 2013 – Lima, NY – The Print Services & Distribution Association (PSDA) selected Bristol ID Technologies as the Award of Excellence winner in both the Direct Mail: Promotional Campaign – Client and the Most Differentiated Product: Cards of the 2013 PEAK Awards.

PSDA’s PEAK Awards program recognizes excellence in the print industry promoting projects that display innovation, excellent quality or produce high return on investment. The awards honor the work of print and marketing professionals who have met their customers’ needs by providing outstanding value-added products and services through creativity in design, production, fulfillment while solving problems or improving business functions.

Bristol ID won these prestigious industry awards for its entry “Chase the Checkmark.” This multi-pieced “Chase the Checkmark” lottery campaign was designed to capture the spirit of the trade show event setting – viva Las Vegas – while ensuring attendee/supplier connections were made. Kicking off the campaign with the goal of getting three of a kind in true Vegas style, show attendees received a digitally & variably printed “Chase the Checkmark” postcard in the mail several weeks before the show, complete with their first punch out scratch-off lottery ticket. Exhibitors were able to up the ante at the expo by providing attendees at their booth additional lottery tickets. Connections were made! Matte finish on the back of the lottery tickets provided attendees with a surface where their personal information could be entered before dropping in the box to win big in Las Vegas.

“Having our work recognized by the Print Services & Distribution Association is an honor,” said Diane Morsch, Bristol ID’s Director of Sales and Marketing. “Here at Bristol ID we are committed to design quality, advanced technical design elements and excellence in production. Receiving an award focusing on these qualities confirms what we do every day for our customers.”

Bristol ID’s awards will be displayed at the 2013 Distributor Solutions Expo May 8-9, 2013 at Navy Pier in Chicago, IL and featured in the May issue of Print Solutions magazine.

Bristol ID is a manufacturer of custom plastic cards used in the ID & Security, Gift & Loyalty, Promotional Products and Print industries. Learn more about Bristol ID Technologies at www.bristolid.com

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