Welcome to the Bristol ID Family

History

Bristol ID Technologies was founded in 1975 as Bristol Graphics Inc and was a family owned business located in the town of Bristol, New York. In 1998 the business was acquired by a group of investors and re-named Bristol ID Technologies. In 2004 the company moved into a state of the art custom built facility located in Lima (pronounced /liːmə/), New York, just south of Rochester.

In 2008 Bristol ID acquired Cards by Dart and relocated the business from Dallas, Texas to Lima.

Today Bristol ID continues to grow and prosper under the leadership of a strong management team, the support of the Investors and, of course, our very happy customers. Click here to see what they have to say.

Management Team

Keith Yeates, CEO
Keith has been CEO of Bristol ID since 2003 and is a part owner of the business. Keith has over fourty years experience of leading companies through rapid growth based on a customer focused philosophy supported by a strong management team. Currently, Keith serves as President for the International Card Manufacturers Association (ICMA) and resides on the board of ISDA. Keith has a Doctorate in Industrial Engineering from the University of Aston in Birmingham, England.

Jeff Bill, President
Jeff joined Bristol after a decade of leading roles with companies such as Brady Corporation, BCG and GE Healthcare.  He has led teams on consulting projects for Fortune 500 companies focused on growth strategy, M&A, and supply chain as well as managed an organization of 100+ commercial and technical employees. Prior to that, he was involved in a variety of engineering, marketing, and project management roles. Jeff completed his MBA at Northwestern's Kellogg School of Business, his BS in Electrical Engineering from the University of Illinois, and his BS in Physics from Illinois State University.

Joshua Hellman, Director of Finance
Josh joined Bristol ID after more than 12 years of financial experience with such companies as Ernst & Young, Citibank, Harris Interactive and Kodak. Joshua holds a Master of Business Administration from The University of Rochester's Simon School of Business. He has been with Bristol since December of 2005 and currently is on the Board of Directors for PIA.

Diane Morsch, Director of Sales and Marketing
Diane has been with Bristol ID since 1998 and a member of the management team since 2003. She is a certified professional behavioral analyst. Under her guidance, the Bristol sales and service team have risen to create the best buying experience for our customers.

Jim Morsch, Director of Operations
Jim has been with Bristol ID in a variety of roles since 1996. Currently Jim oversees the day to day operations from production control and Prepress through production and shipping. Jim is also responsible for R&D and has successfully used his printing and materials expertise in developing cards that meet demanding specifications. Jim has earned the Advanced Card Education (ACE-M) accreditation through ICMA.

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Sales Team

1.800.215.5865

Karen Brown
Senior Account Manager
(585) 582-6642
kbrown@bristolid.com

Matt Benulis
Sales Manager
Security Division
(585) 582-6644
mbenulis@bristolid.com

Renee Reed
Sales Manager
Print + Promo Division
(585) 582-6643
rreed@bristolid.com

Jeff Phillips
Account Manager
Print + Promo Division
(585) 582-6648
jphillips@bristolid.com

Mark Sutton
Account Manager
(585) 582-6660
msutton@bristolid.com

Customer Service and Marketing Teams

1.800.215.5865

Alyssa Gfeller
Customer Service
(585) 582-6632
customerservice@bristolid.com

Marlys Szymanski
Customer Service
ext (585) 582-6625
customerservice@bristolid.com

Gail Ferguson
Marketing Coordinator
(585) 582-6627
gferguson@bristolid.com