Welcome to the Bristol ID Family


Bristol ID Technologies was founded in 1975 as Bristol Graphics Inc and was a family owned business located in the town of Bristol, New York. In 1998 the business was acquired by a group of investors and re-named Bristol ID Technologies. In 2004 the company moved into a state of the art custom built facility located in Lima (pronounced /liːmə/), New York, just south of Rochester.

In 2008 Bristol ID acquired Cards by Dart and relocated the business from Dallas, Texas to Lima.

Today Bristol ID continues to grow and prosper under the leadership of a strong management team, the support of the Investors and, of course, our very happy customers. Click here to see what they have to say.

Management Team

Keith Yeates, CEO
Keith has been CEO of Bristol ID since 2003 and is a part owner of the business. Keith has over forty years experience of leading companies through rapid growth based on a customer focused philosophy supported by a strong management team. Currently, Keith serves as President for the International Card Manufacturers Association (ICMA) and resides on the board of ISDA. Keith has a Doctorate in Industrial Engineering from the University of Aston in Birmingham, England.

Jeff Bill, President
Jeff joined Bristol after a decade of leading roles with companies such as Brady Corporation, BCG and GE Healthcare.  He has led teams on consulting projects for Fortune 500 companies focused on growth strategy, M&A, and supply chain as well as managed an organization of 100+ commercial and technical employees. Prior to that, he was involved in a variety of engineering, marketing, and project management roles. Jeff completed his MBA at Northwestern's Kellogg School of Business, his BS in Electrical Engineering from the University of Illinois, and his BS in Physics from Illinois State University.

Joshua Hellman, Chief Financial Officer
Josh joined Bristol ID after more than 12 years of financial experience with such companies as Ernst & Young, Citibank, Harris Interactive and Kodak. Joshua holds a Master of Business Administration from The University of Rochester's Simon School of Business. He has been with Bristol since December of 2005 and currently is on the Board of Directors for PIA.

Diane Morsch, Vice President of Sales & Marketing
Diane has been with Bristol ID since 1998 and a member of the management team since 2003. She is a certified professional behavioral analyst. Under her guidance, the Bristol sales and service team have risen to create the best buying experience for our customers.

Jim Morsch, Vice President of Operations
Jim has been with Bristol ID in a variety of roles since 1996. Currently Jim oversees the day to day operations from production control and Prepress through production and shipping. Jim is also responsible for R&D and has successfully used his printing and materials expertise in developing cards that meet demanding specifications. Jim has earned the Advanced Card Education (ACE-M) accreditation through ICMA.


Sales Team


Karen Brown
Senior Account Manager
(585) 582-6642

Matt Benulis
Sales Manager
Security Division
(585) 582-6644

Renee Reed
Sales Manager
Print + Promo Division
(585) 582-6643

Jeff Phillips
Account Manager
Print + Promo Division
(585) 582-6648

Mark Sutton
Account Manager
(585) 582-6660

Customer Service and Marketing Teams


Alyssa Gfeller
Customer Service
(585) 582-6632

Marlys Szymanski
Customer Service
ext (585) 582-6625

Gail Ferguson
Marketing Coordinator
(585) 582-6627