Welcome to the Bristol ID Family


Bristol ID Technologies was founded in 1975 as Bristol Graphics Inc and was a family owned business located in the town of Bristol, New York. In 1998 the business was acquired by a group of investors and re-named Bristol ID Technologies. In 2004 the company moved into a state of the art custom built facility located in Lima (pronounced /liːmə/), New York, just south of Rochester.

In 2008 Bristol ID acquired Cards by Dart and relocated the business from Dallas, Texas to Lima.

Today Bristol ID continues to grow and prosper under the leadership of a strong management team, the support of the Investors and, of course, our very happy customers. Click here to see what they have to say.

Bristo lD Technologies 2019 Company Photo

Management Team

Keith Yeates, CEO
Keith has been CEO of Bristol ID since 2003 and is part owner of the business. Keith has over forty years’ experience of leading companies through rapid growth based on a customer focused philosophy supported by a strong management team. Keith has served as President of the International Card Manufacturers Association (ICMA) for the past four years and will continue his contribution serving on the Board of Directors. He also serves on the board of ISDA. Keith has a Doctorate in Industrial Engineering from the University of Aston in Birmingham, England.

Joshua Hellman, Chief Financial Officer
Josh joined Bristol ID after more than 12 years of financial experience with such companies as Ernst & Young, Citibank, Harris Interactive and Kodak. Joshua holds a Master of Business Administration from The University of Rochester's Simon School of Business. He has been with Bristol since December of 2005 and currently is on the Board of Directors for PIA.

Diane Morsch, Senior Vice President of Sales & Marketing
Diane has been with Bristol ID since 1998 and a member of the management team since 2003. She is a certified professional behavioral analyst. Under her guidance, the Bristol sales and service team have risen to create the best buying experience for our customers.

Jim Morsch, Vice President of Operations
Jim has been with Bristol ID in a variety of roles since 1996. Currently Jim oversees the day to day operations from production control and Prepress through production and shipping. Jim is also responsible for R&D and has successfully used his printing and materials expertise in developing cards that meet demanding specifications. Jim has earned the Advanced Card Education (ACE-M) accreditation through ICMA.


Sales Team


Karen 1
Karen Brown

Sales Manager
Strategic Accounts


Renee 1
Renee Reed

Sales Manager
Print + Promo Division

Jeff 3
Jeff Phillips

Account Manager
Print + Promo Division

Matt 1
Matt Benulis

Sales Manager
Security Division 

Mark 1
Mark Sutton

Account Manager
Security Division

Customer Service & Marketing Teams


Chardonnay 2
Chardonnay Valenti

Customer Service Representative
585.582.5120 x297

Latoya 2
Latoya Thomas

Customer Service Representative
585.582.5120 x232

Emily 2
Emily Moore-Awad

Marketing Manager

Rebeca Roberts

Digital Media Specialist