Welcome to the Bristol ID Family


Bristol ID Technologies was founded in 1975 as Bristol Graphics Inc and was a family owned business located in the town of Bristol, New York. In 1998 the business was acquired by a group of investors and re-named Bristol ID Technologies. In 2004 the company moved into a state of the art custom built facility located in Lima (pronounced /liːmə/), New York, just south of Rochester.

In 2008 Bristol ID acquired Cards by Dart and relocated the business from Dallas, Texas to Lima.

Today Bristol ID continues to grow and prosper under the leadership of a strong management team, the support of the Investors and, of course, our very happy customers. Click here to see what they have to say.


Learn more about us by viewing the video below


Management Team

Keith Yeates, CEO
Keith has been CEO of Bristol ID since 2003 and is part owner of the business. Keith has over forty years of experience in leading companies through rapid growth based on a customer-focused philosophy supported by a strong management team. Keith served as President of the International Card Manufacturers Association (ICMA) for four years, and currently continues his contribution serving on the ICMA Board of Directors. Keith holds a Doctorate in Industrial Engineering from the University of Aston in Birmingham, England.

Joshua Hellman, Chief Financial Officer
Joshua joined Bristol ID after more than 12 years in the finance industry. Joshua has held finance positions at Ernst & Young, Citibank, Harris Interactive and Kodak. He holds a Master of Business Administration from The University of Rochester's Simon School of Business. Joshua has been with Bristol since December of 2005, and currently is on the Board of Directors for PIA.

Diane Morsch, Senior Vice President of Sales & Marketing
Diane has been with Bristol ID since 1998, and a member of the Management Team since 2003. She is a certified Professional Behavioral Analyst. Under her guidance, the Bristol Sales and Customer Service Teams have worked to create the best buying experience for Bristol's customers. Diane currently serves on the board of ISDA.

Jim Morsch, Vice President of Research & Development
Jim has been with Bristol ID in a variety of roles since 1996. Currently Jim oversees the day to day operations; from production control and Prepress, to production and shipping. Jim is responsible for R&D and has successfully used his printing and materials expertise in developing cards that meet demanding specifications. Jim has earned the Advanced Card Education (ACE-M) accreditation through ICMA.

Frank DelVecchio, Vice President of Operations
Frank holds a Bachelor’s in Mechanical Engineering from the late General Motors Institute, and a Master’s in Manufacturing Systems Engineering from Rochester Institute of Technology. A Rochester, NY native, Frank began his career at General Motors where he spent 10 years in lean manufacturing. He later joined Valeo as their Supplier Quality Manager for 3 years before moving into the role of Quality Manager at Century Mold, completing his Six Sigma Black Belt training. Frank served as a Value Stream Manager at Pactiv, where he worked extensively in Regional Continuous Improvement. He then transitioned to Johnson & Johnson as a Six Sigma Productivity Manager before moving to EEP Quality Group, where he spent the last 6 years in contract manufacturing.


Sales Team


Matt 1
Matt Benulis

Sales Manager
Security Division 

Renee 1
Renee Reed

Sales Manager
Print + Promo Division

Mark 1
Mark Sutton

Account Manager
Security Division

Jeff 3
Jeff Phillips

Account Manager
Security Division

Customer Service & Marketing Teams


Dan 2.0
Dan Hogan

Customer Service


Chardonnay 2
Chardonnay Reeb

Customer Service

585.582.5120 x297

Pam Cole

Customer Service

585.582.5120 x225

Emily 2
Emily Moore-Awad

Marketing Manager

Rebeca Roberts

Digital Media Specialist

Holiday Hours

We will be closed 4/10/20 in observance of the holiday weekend. Normal hours will resume 4/13/20