Welcome to the Bristol ID Family


Bristol ID Technologies was founded in 1975 as Bristol Graphics Inc and was a family owned business located in the town of Bristol, New York. In 1998 the business was acquired by a group of investors and re-named Bristol ID Technologies. In 2004 the company moved into a state of the art custom built facility located in Lima (pronounced /liːmə/), New York, just south of Rochester.

In 2008 Bristol ID acquired Cards by Dart and relocated the business from Dallas, Texas to Lima.

Today Bristol ID continues to grow and prosper under the leadership of a strong management team, the support of the Investors and, of course, our very happy customers. Click here to see what they have to say.


Learn more about us by viewing the video below


Management Team

George E. Daddis Jr., Ph.D., CEO
George is an experienced CEO & entrepreneur, having built, led, and sold several IoT/RFID, imaging technology, and communications businesses over the past 35 years. He has hands-on experience in building solutions companies, managing overseas and domestic manufacturing operations, selling through multi-tiered sales channels, and business financing/investment – domestically and internationally in Asia and Europe. George received his B.S., M.S., and Ph.D. Degrees from Cornell University in Computer Engineering and Applied Mathematics. 

Joshua Hellman, Chief Financial Officer
Joshua joined Bristol ID after more than 12 years in the finance industry. Joshua has held finance positions at Ernst & Young, Citibank, Harris Interactive, and Kodak. He holds a Master of Business Administration from The University of Rochester's Simon School of Business. Joshua has been with Bristol since December 2005 and is currently on the Board of Directors for PIA.

Diane Morsch, Senior Vice President of Sales & Marketing
Diane has been with Bristol ID since 1998 and has been a member of the Management Team since 2003. She is a certified Professional Behavioral Analyst. Under her guidance, the Bristol Sales and Customer Service Teams have worked to create the best buying experience for Bristol's customers.

Jim Morsch, Vice President of Research & Development
Jim has been with Bristol ID in a variety of roles since 1996. Jim oversees the day-to-day operations; from production control and Prepress to production and shipping. Jim is responsible for R&D and has successfully used his printing and materials expertise in developing cards that meet demanding specifications. Jim has earned Advanced Card Education (ACE-M) accreditation through ICMA.

Alex Kralles, Vice President of Operations
Alex is new to the Bristol ID senior leadership team, having joined the company in December 2022. He has over 35 years of operational management experience across multiple companies such as Eastman Kodak, Carestream Health, Rotork Controls, and most recently Mersen. Alex brings with him significant experience in global manufacturing and supply chain management. He obtained a bachelor’s degree in Industrial Engineering from SUNY Buffalo and a master’s degree in Information Systems from SUNY Brockport.

Jessica Heatly, Director of Marketing
With the company since October 2022, Jessica has more than 20 years of experience serving small businesses in both the b2b and b2c markets. She has a strong entrepreneurial background and brings a journalistic approach to her work, monitoring the market for opportunities to gain market share and innovate.


Sales Team


Matt 1
Matt Benulis

Sales Manager
Security Division 

Mark 1
Mark Sutton

Account Manager
Security Division

Raven Foote 23
Raven Foote

Account Manager
Security Division

Jeff 3
Jeff Phillips

Account Manager
Security Division

Danielle's Smith - Strategic Account Manager
Danielle Smith

Strategic Account Manager


Customer Service Team


Dan 2.0
Dan Hogan

Customer Service

585.582.5120 x268

Chardonnay 2
Chardonnay Reeb

Customer Service

585.582.5120 x297

Pam Cole

Customer Service

585.582.5120 x225

Brenna Photo
Brenna DioGuardi

Customer Service


All Rights Reserved. Bristol ID Technologies | 1370 Rochester St, Lima, NY 14485

Holiday Hours

We will be closed 4/10/20 in observance of the holiday weekend. Normal hours will resume 4/13/20