Bristol ID Technologies

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Cards that grow you.

Welcome To Bristol ID Technologies


Bristol ID Technologies was founded in 1975 as Bristol Graphics Inc. and was a family owned business located in the town of Bristol, New York. In 1998 the business was acquired by a group of investors and re-named Bristol ID Technologies. In 2004 the company moved into a state of the art custom built facility located in Lima (pronounced /liːmə/), New York, just south of Rochester.

In 2008 Bristol ID acquired Cards by Dart and relocated the business from Dallas, Texas to Lima.

Today Bristol ID continues to grow and prosper under the leadership of a strong management team, the support of the Investors and, of course, our very happy customers

Management Team

George E. Daddis Jr., Ph.D., CEO
George is an experienced CEO & entrepreneur, having built, led, and sold several IoT/RFID, imaging technology, and communications businesses over the past 35 years. He has hands-on experience in building solutions companies, managing overseas and domestic manufacturing operations, selling through multi-tiered sales channels, and business financing/investment – domestically and internationally in Asia and Europe. George received his B.S., M.S., and Ph.D. Degrees from Cornell University in Computer Engineering and Applied>br>

Joshua Hellman, Chief Financial Officer
Joshua joined Bristol ID after more than 12 years in the finance industry. Joshua has held finance positions at Ernst & Young, Citibank, Harris Interactive, and Kodak. He holds a Master of Business Administration from The University of Rochester’s Simon School of Business. Joshua has been with Bristol since December 2005 and is currently on the Board of Directors for PIA.

Diane Morsch, Senior Vice President of Sales & Marketing
Diane has been with Bristol ID since 1998 and has been a member of the Management Team since 2003. She is a certified Professional Behavioral Analyst. Under her guidance, the Bristol Sales and Customer Service Teams have worked to create the best buying experience for Bristol’s customers.

Jim Morsch, Vice President of Research & Development
Jim has been with Bristol ID in a variety of roles since 1996. Jim oversees the day-to-day operations; from production control and Prepress to production and shipping. Jim is responsible for R&D and has successfully used his printing and materials expertise in developing cards that meet demanding specifications. Jim has earned Advanced Card Education (ACE-M) accreditation through ICMA.

Jessica Heatly, Director of Marketing
With the company since October 2022, Jessica has more than 20 years of experience serving small businesses in both the b2b and b2c markets. She has a strong entrepreneurial background and brings a journalistic approach to her work, monitoring the market for opportunities to gain market share and innovate.


Sales Team

General Contact: (800) 215-5865

bristol id matt benulis sales
Matt Benulis

Sales Manager

Security Division

(585) 582-6644

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Mark Sutton
Account Manager
Security Division
(585) 582-6660

Raven Foote
Account Manager
Security Division
(585) 582-6628

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Jeff Phillips
Account Manager
Security Division
(585) 582-6648

Danielles Photo
Danielle Smith
Strategic Account Manager
(585) 582-6642

Customer Service Team

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Dan Hogan
Director of Customer Service
(585) 582-6668

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Chardonnay Reeb
Customer Service
(585) 582-6643

Pam Cole
Pam Cole
Customer Service
(585) 582-6625

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McKenzie Miller
Customer Service
(585) 582-5120

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